STRIKING THE RIGHT CHORD

After 22 years, this popular event needed a fresh look to appeal to a new generation of festival-goers and keep it a fixture on the Birmingham event calendar for years to come.

We created a striking brand that was applied at every level – from city information points and signage to programmes, posters and staff t-shirts. The feedback has been fantastic, you can check some of it out here even!

www.birminghamjazzfestival.com
Web site

Web site follows the festival design using high impact photography. The site’s navigtion considers the wide range of possible visitors, making it as easy as possible to access relevant information.

Screen grab of the Birmingham Jazz Festival web site City dressing

Eye-catching city signage that used one of three photos depending on format.

Photograph of the Birmingham Jazz Festival city dressing on New Street Programme & T-shirt

We redeveloped the festival programme from previous years to consider access to information in relation to quantity, making sure the important elements such as the calendar of events were effortless to follow, helping you to pick out your favourite artist with ease!

Photo of the Jazz Festival programme and t-shirt

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© 2008 Fireloop Creative

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